2026-08-29

I just finished reading _In the Mega Church_ by Ryo Asai.
Whenever I try to organize my thoughts after reading a book, part of me sometimes feels like I need to come up with some completely original take—something no one else has said before.
But this time, I’m going to ignore that impulse and simply write down what I genuinely thought about the book.
First of all, it was a really good book, and I completely understand why it has been selling so well.
This was actually the first Ryo Asai novel I had ever finished, and I flew through it surprisingly quickly.
It’s not the kind of novel where huge dramatic events happen or where the story keeps throwing bizarre twists at you, but it was so easy to read that I just kept turning the pages.
At the center of the novel is fandom culture—the idea of having someone or something you actively support and devote yourself to.
The book looks at it from three different perspectives: someone who is about to enter a fandom, someone who has already left one, and someone on the management side whose job is to encourage people to become more deeply involved.
What looks good or bad changes completely depending on where you are standing.
Of course, that is true far beyond fandom culture, but what impressed me throughout the book was how beautifully these different perspectives were put into words.
Again and again, I found thoughts I had vaguely felt but had never been able to articulate, as well as perspectives I had never considered before.
I think that was one of the main reasons the book felt so effortless to read.
From here on, I’m going to talk about spoilers, so if you’re planning to read the book, you probably shouldn’t read the rest of this entry.
One part that really pulled me in was a discussion about how women can spend hours talking in a café, while men tend to have fewer spaces like that.
The idea was that women are often able to talk without the conversation needing to have any particular purpose, whereas men are more likely to need some kind of reason to meet up with friends in the first place.
Apparently, that difference becomes even more obvious as people get older.
The same thing can happen within families.
Women may talk simply because they want to talk, without necessarily having a specific point they are trying to make, while men are more likely to think, “So what are you actually trying to say?”
Men tend to look for a purpose.
But the book doesn’t frame either tendency as better or worse.
Instead, it suggests that being able to have those seemingly purposeless conversations is actually a pretty remarkable skill.
That really resonated with me.
When I was in university, I sometimes asked my girlfriend things like, “What are you actually trying to say?” and expected a kind of logical structure from our conversations.
Looking back, that feels incredibly immature.
Even now, if I had to sit down and talk with, say, my in-laws, I honestly think I would struggle to come up with anything to say.
I would automatically start searching for something meaningful to talk about.
I don’t think I’m suddenly going to become someone who is naturally good at meaningless conversation, but I do think I’ve become a little better at recognizing that ability in other people as a genuine skill rather than dismissing it.
This novel gave me a lot of moments like that, where I became aware of ways of thinking I had never really tried to understand before.
Another line I found fascinating was, “In a country without God, the best way to control people is through stories.”
That idea runs through the entire novel.
The people on the management side of fandom culture carefully create stories around the person being supported in order to deepen the fans’ emotional investment.
It is no longer simply about buying something.
Once a story is attached to the purchase—once spending money becomes part of “supporting” someone—the way people think about that money changes.
It made me notice how common this is in everyday advertising and marketing as well.
Once you start paying attention to what kind of story a product or company is using to draw people in, the world around you starts to look a little different.
The question of perspective also comes up repeatedly in the novel.
We are often told that we should broaden our perspective, but is having a wider perspective always a good thing?
When you are trying to make a major decision that could change your life, for example, perhaps you actually need your perspective to be somewhat narrow.
If you listen to every opinion around you and consider every possible reason not to act, you may end up unable to decide anything at all.
There may be no answer that is unquestionably right from every possible angle.
If you are so determined to be as objective as possible, and so afraid of being criticized, that you keep stepping farther and farther back in order to see every perspective, eventually you may find that you yourself have become distant from everything.
And from that position, it becomes difficult to act at all.
In order to believe in something, become deeply committed to something, or simply choose one thing over another, people may need to narrow their perspective to some extent.
At the same time, that very tendency is what allows people to be manipulated through things like fandom culture.
In other words, “seeing the world as broadly and accurately as possible” and “believing in something strongly enough to act” may be surprisingly difficult to reconcile.
The wider your perspective becomes, the harder it is to reduce things to simple ideas of good and bad.
And if you keep considering every possible position and every possible outcome, you may eventually lose the ability to choose anything for yourself.
Maybe that is why people need stories.
In order to choose something and move forward, perhaps we sometimes need to narrow our view a little and say, “This is what I believe.”
That kind of story can save someone, and it can make life richer, just as fandom can.
But what makes this novel unsettling is that, for someone who understands that part of human nature, a story can also become a tool for moving and controlling people.
You may believe that you chose to like someone entirely of your own free will, and that you decided to support them entirely on your own, while the story that led you to like them in the first place may already have been carefully designed by someone else.
Narrowing your perspective can make you happier, but it can also make you easier to manipulate.
What stayed with me most strongly was that the novel never presents either side as the correct one.
It shows both at the same time.




